Implementing an Online Booking and Reservations System

When it comes to the travel industry, being online and implementing a robust booking system is the road to success. Over 150 million bookings are made every year and if you are not getting a piece of the pie, you are missing big on potential big sales. In one of the most advanced travel markets, the US, over 76% of travelers now book their travel online.

So that you do not miss a chunk of this, it is important for you to invest in a very robust, speedy and easy to use travel and reservations portal where travelers can easy book for their accommodation. The era of booking for your accommodation via telephone, fax or agencies are long gone. Today’s travelers are very much in control and want to control every aspect of their travel. With the internet, they have the tools to determine what suits them best and you can make your portal one of the main shop fronts that customers consider when they are shopping for travel options by investing in a good booking system.

The accommodation reservations systems need to be automated and fully running even when you are off the business. It is estimated that up to 39% of online bookings occur outside the business hours so it is important for you to capture this business market so that you can get all those bookings whether you are in the business or not.

There are good accommodation booking software tools that you can implement at low cost and with relative ease in order to automate the online booking system in your business. But even implementing the software is not enough. You have to do more in order to make this work. If you are planning to integrate a booking system into your travel website for the very first time, here are some important tips that you can incorporate in order to make this a success:

Get the staff on board

If your staff had been used to making reservations over the phone, you must now train them on how to make the most of the online reservations portal that you have incorporated in your business. Train the employees to answer questions on some of the issues that customers are likely to face when booking online. Because you are likely to face some resistance to change when you are implementing this for the first time, it is important to explain to your employees that this is for the best.

Choose a good booking software system

When it comes to implementation, you simply have to get the software right. Choose an accommodation booking software that will have the right sets of features for your accommodation business including good customer support, good sales integration, business website, mobile website support, good marketing support, booking agent integration and multiple payment methods support.

Include great reviews and support

Apart from the great booking software, it is important to include some aspects that will influence buyer psychology and help them make a decision on whether to make a reservation with you. There are even tools that you can use to solicit the positive reviews and even photos from customers. These have a powerful effect on customers.

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